The challenge.
One marketer, a huge community.
Good Girl Snacks is a startup. Co-Founder Leah Marcus runs marketing on her own, and Co-Founder Yasaman Bakhtiar runs sales and retail marketing. The brand built a huge community on social media, and Leah was answering every comment and DM herself.
It took hours, but the founders didn’t want to pull back from the community that got them where they are.
We still want to nurture the community that got us to where we are now. So we still want to put the effort in.
The solution.
Leah’s voice, learned in about a day.
Instead of Leah spending hours on replies, Blueberry automations now answer comments and DMs in a way that sounds exactly like her. Teaching Blueberry the Good Girl Snacks brand voice took maybe a day.
Blueberry also segments customers by region, so when Good Girl Snacks launches in a store, the people nearby hear about it. That has supported the brand’s growth and its upcoming retail launches.
Teaching Blueberry the Good Girl Snacks brand voice was so easy. It maybe took a day.
The results.
Viral moments now grow the audience.
Good Girl Snacks used to treat a viral video as just a viral video. Now each one is a chance to collect phone numbers for SMS and emails, and to build segments from the people who comment.
Before, the founders nurtured the community whenever they had time. Blueberry lets them do it at a much wider scale.
Blueberry has allowed us to nurture the relationship that we had with our community at a wider scale.
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