The challenge.
An audience of 80 million, and hundreds of comments a minute.
11:11 Media is the media company founded by Paris Hilton, the holding company around everything she does. Paris has an audience of about 80 million people, 27 million on Instagram alone.
Her posts get hundreds of comments every minute, and posts from two years ago keep resurfacing. Many of the tools 11:11 Media tested couldn’t handle that volume and took forever to load. The team also wanted to grow its own audience, not just Paris’s reach on social platforms.
A lot of the tools that we tested simply could not handle the volume of messages that were coming in.
The solution.
AI they trust with the brand.
Erica expected volume to be a problem with Blueberry too. It wasn’t. Blueberry keeps up with the comments and filters out spam and negative comments better than the other platforms she has used.
It also understands the 11:11 Media brand and voice well enough that the team trusts it inside campaigns, which Erica says isn’t always true of other AI tools on the market.
The results.
From social reach to an owned audience.
Blueberry connects Paris’s massive social audience to 11:11 Media’s own audience, and moves people from one to the other far more efficiently than the team could before.
Erica describes the partnership as just the tip of the iceberg.
I am so confident that the partnership will continue to drive massive results for our business.
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