The challenge.
Mellow Sleep is the fastest-growing DTC brand in the world, generating $100 million in revenue in under eight months. Their paid and organic social was already working: ads converted, content performed, and audiences grew across every major platform.
But none of that engagement was being monetized. Tens of thousands of comments and DMs were flowing in every week — people asking about products, tagging friends, signaling purchase intent — and it was all just sitting there. Mellow Sleep had no way to take that intent, understand who those people were, and convert them into buyers and subscribers at scale.
Working with Blueberry has been game-changing for our growth. In my decade of experience in organic marketing, I have never been so impressed with results from a partner. Could not recommend the product enough.
The solution.
Other tools could reply. They couldn't convert.
Mellow Sleep tried several platforms before Blueberry. Most offered some version of automated responses, such as canned replies, keyword triggers, and basic comment moderation. But none of them could do what the team actually needed: read a comment, understand the intent behind it, recommend the right product, and move that person toward a purchase, in the voice of whichever brand or influencer account they were engaging with.
At 300+ accounts, each with a different audience and tone, the bar is high. Generic automation doesn't just underperform, it actively hurts the brand. Mellow Sleep needed AI that could actually think and personalize the interaction between them and the customer.
10 minutes of effort. $40K in 5 posts.
Mellow Sleep connected Blueberry and was live within ten minutes. But what happened next wasn't about response time. It was about what the AI actually did inside those conversations.
Blueberry reads each comment and DM, understands the intent, and responds with personalized product recommendations, answers, and email capture flows, all in the brand's voice. It doesn't just reply. It sells. In under five posts, the AI had generated $40,000 in attributed revenue. The 67% email opt-in rate meant Mellow Sleep was building a first-party audience, with purchase intent data attached, faster than any paid campaign they'd ever run.
The 300+ accounts aren't just connected, they're each autonomously converting. A comment on the flagship brand page gets a different recommendation than a comment on an influencer's post, because the AI understands the context, the product catalog, and the voice of each account. The result is 300+ AI sales agents running in parallel, each adapted to a different brand, audience, and tone. For Mellow Sleep, engagement now turns into revenue around the clock.
Ten minutes. I'm not exaggerating. We were live in ten minutes and seeing revenue that same week. I've never seen a tool deliver that fast.
The results.
Social was a brand play. Now it's a revenue channel.
Mellow Sleep was already investing heavily in content and paid social. The engagement was there, but it wasn't turning into revenue. Comments, DMs, replies, all of it was attention that stopped short of a transaction.
Blueberry sits between the content Mellow Sleep is already producing and the money it makes. That layer didn't exist before. Now the AI is recommending products, capturing emails, and closing sales inside the conversations that were already happening. 67% of those conversations convert into email subscribers, with product interest and purchase intent attached. Social is no longer top-of-funnel for Mellow Sleep. It's one of the highest-ROI channels they run.
